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The latest issue of Middle East Media Educator is out today, and a great read for those in the industry looking to get under the skin of local markets, media and communications trends.

This is the second annual issue under the MEME banner, published by Alma Kadragic (@Almakad) at the University of Wollongong in Dubai, and lives up to the expectations set by the first.

Katy Branson, Head of Technology for H+K Strategies in the UAE, has contributed an article exploring ‘Technology in Media and Communications: Catalyst, Enabler, or Driver of Change?’.

Here’s a snapshot of the article…

In today’s world of always-on connectivity, convergent communications and media  pervasiveness, it would be difficult to deny the pivotal role of technology in changing the shape of society in general and communications specifically. The ‘art’ of communication is unrecognizable in comparison to what our predecessors  had to go to in order to speak with relatives, friends and business contacts. And by predecessors, we do not need to search back far– just through one generation to the world in which our parents were raised is enough to ring the changes.

The question is whether it is the technology itself that is driving evolution in our communications environment. To what extent is the rate of technological change in communications media exerting a direct influence on aspects such as the need for regulatory change in the industry, creation of new media markets and spurring quite radical social change in the region…or should we be looking at social change from a different perspective?

 

…Turn to p109 of MEME to read on!

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